Bastrij Studios collaborated with Capital B.D.G. to create a traditional-style motion graphics spot for Altice Dominicana’s initiative against R.A.E.E. (Waste Electrical and Electronic Equipment) waste. The campaign aimed to highlight the impact of electronic waste pollution and promote responsible recycling practices.
To bring this message to life, we utilized a unique blend of frame-by-frame animation and motion graphics. The spot featured ink splatters symbolizing pollution, dynamically spreading and staining a clean paper page to represent the environmental damage caused by improper e-waste disposal. The visual storytelling emphasized transformation, with the ink eventually giving way to a brighter, cleaner narrative, showcasing the positive effects of recycling.
